CODED · AI in Marketing

Full-Funnel
Production

One brief becomes a week — long-form, short-form, visuals, audio — on a skill you sharpen as you go.

AI in Marketing Content Creation Day 2 of 3 · with Hassan

Press → to begin

Today's path

From one brief to a full week.

1

Cut one long-form piece into a week of formats

2

Save a reusable content skill that sharpens with use

3

Generate on-brand images and voiceovers from a brief

4

Produce a full week of content from one brief

5

Run peer critique, then let AI read your results

Callback · yesterday

You built a voice. Today it works.

Your Brand Voice Profile isn't a document you file away — it's the engine every piece today runs through. Same voice, seven days, no drift.

Everything you produce today pulls from the BVP you locked yesterday.

Analogy

One source. Many cuts.

one source, many cuts→repurposing

You don't write seven things. You write one — and cut it seven ways.

Try it · cut the loaf

Tap once. Watch it fan out.

The one idea

"Our new serum supports your skin's barrier over time. No overnight miracles — just honest, steady care."

in the workshop, this runs on your idea — and your brand voice from Day 1

LinkedInthought-leadership

X / Twitterthread hook

Instagramcaption

TikTokscript / hook

YouTubedescription

Visual setHiggsfield

VideoRemotion

This is the repurposing pipeline — long-form in, a week of formats out.

The order matters

Write the loaf first.
Everything else is a slice.

Start with one strong long-form piece — the anchor. Short-form, threads, and emails are all cut from it, so the thinking only happens once.

In the room · struggle window

8′ struggle / 4′ unlock

Write one. Cut it three ways.

On your BVP: one long-form piece, then repurpose into three different formats — each still unmistakably on-brand.

Demo

Hassan runs one source through the pipeline — long-form → thread → reel → email.

You do it

Your brief, your BVP. One long-form, three cuts, voice intact.

Floor: 1 long-form + 3 formatsStretch: platform-tuned eachCatch-up: 1 long-form + 2

Callback · skills

Yesterday you met it. Today you build one.

A content skill = your BVP + format rules + worked examples, saved once and sharpened each use.

See it · sharpening

Same skill. Three uses later.

First use

After sharpening

Here's a post about our new feature. It's really useful and we think you'll like it. Check it out today!

+ pulls the BVP+ hook formula+ banned-phrase list+ 3 worked examples

The advanced trio

Artifacts, skills, projects.

Deliverables, saved recipes, and a workspace that remembers — working as one.

Cut the slices

Short-form, from the same loaf.

Hooks, captions, and 3-line scripts — all pulled from the long-form anchor, all carrying the BVP. Volume without re-thinking.

If short-form needs a new idea, you skipped the loaf.

Visuals · prompt like a brief

A prompt is a brief, not a wish.

a creative brief→an image prompt

Subject + style

What it is, and the visual language — never one without the other.

Tell Claude both at once: a serum bottle (subject) in soft editorial daylight (style). Subject without style drifts off-brand; style without subject is just a mood board.

Composition

Framing, focal point, where the eye lands.

Where the product sits, what’s in focus, how much breathing room — what makes an image feel composed, not snapped.

Negatives

What to keep out — the brand-safety zones, applied to images.

The same four-zone thinking from Day 1, pointed at visuals — no competitor logos, no misleading claims, nothing off-brand in frame.

Static visuals

Canva AI & Firefly.

Canva AI

Branded templates, layouts, and quick on-brand graphics.

Best when you need on-brand layouts fast — carousels, quote cards, story templates that already match your look.

Adobe Firefly

Generative imagery when you need something net-new and safe.

Best when you need an original image that doesn’t exist yet — and one that’s commercially safe to use.

Tools change. The brief — subject, style, composition, negatives — doesn't.

Try it · brief → visual set

Consistent visuals via Higgsfield's MCP.

▦ "serum hero set — product on linen, soft daylight, minimal, on-brand, no text"

rendered via MCP → Higgsfield · consistent set · on-brand

You connected Higgsfield on Day 1 — so now you just prompt it and get a consistent, on-brand set.

Try it · brief → voiceover

Voiceover with ElevenLabs.

A natural voice for your reels and clips — generated, on-brand, and fast. Another tool, the same one move.

♪ "calm, warm VO — barrier-care serum, 15-sec reel"

▶

0:00via ElevenLabs · on-brand0:15

Copy, visuals, audio — every layer of the funnel, one workflow.

Assemble · the week

Plan the week. Tap each day.

Tap a day to drop in a repurposed piece0 / 7 days planned

✓ A full week of content — from one brief.

Sharpen · peer critique

Trade sets. Find the gap.

Swap your week with a peer and pressure-test it — on-brand? campaign-aligned? Specific feedback only: challenge the output, no generic praise.

The best critique attacks the work, not the person — and names exactly what to fix.

Close the loop · analytics

You shipped it. Did it work?

a scoreboard, not a stats dump→KPIs that matter

Analytics isn't every number — it's the one that tells you this piece did its job.

Try it · the right number

Which number matters?

Tap a content type — see the one number that proves it worked.

Same post, wrong metric, wrong conclusion. Match the number to the goal.

The workflow · report & approve

Let Claude read the numbers.

Raw numbers in, a plain-English report out — then a clean approval flow before anything ships.

Close

A week, from one brief.

Tomorrow you ship it — wire the analytics, prompt the video through Remotion, build the calendar in Notion, and present the engine.

Next → Day 3 · Bundle, Calendar & Capstone

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