CODED · AI in Marketing

Bundle, Calendar
& Capstone

Give the week a face and a home — video, a calendar, the finished engine — then ship it.

AI in Marketing Content Creation Day 3 of 3 · with Hassan

Press → to begin

Today's path

From a week of words to a living engine.

1

Turn a prompt into branded video with Remotion

2

Package your visuals and video into one bundle

3

Schedule the real week in your Notion calendar

4

Connect the whole engine, end to end

5

Present your engine live, then name it

Callback · yesterday

You batched a week. Now we ship it.

Seven days of on-brand content, sitting in a folder. Today it gets a face, a home, and a way to prove it worked — then you present the whole machine.

Everything today packages the set you built on Day 2.

Feel it · the gap

Great words. No face.

"Meet our new serum — made to support your skin's barrier over time. Gentle, honest, every day." — ready to post

▢ no video · no thumbnail · nothing to stop the scroll

Copy alone doesn't stop a thumb. Today we fix that.

The first move

Video — without an editor, a camera,
or a timeline?

Yesterday's repurposing gave you the script. Today the same one move turns it into a clip.

Callback · Day 1's promise, paid off

Remember Remotion? Here it is, live.

Same kind of move you learned on Day 1 — connect Remotion’s MCP, and Claude turns a prompt into video.

Try it · prompt → video

One brief. One clip.

▶ "15-sec reel — new serum, warm, barrier-care, on-brand, no claims"

▶

0:04

0:15

rendered via MCP → Remotion · on-brand · no claims

Back to your Day 1 tool

It's just a script on a timeline.

You don't film — you describe scenes and timing, and the tool assembles them. Same as handing a script to an editor, minus the editor.

a script on a timeline→video build (Remotion)

In the room · struggle window

10′ struggle / 5′ unlock

Make your campaign's video.

Take one piece from your week, write the scene brief, and generate the reel through Remotion's MCP — on-brand, no claims.

Demo

Hassan briefs one scene set and renders a 15-second reel live.

You do it

Your brief, your piece. One reel that passes the four zones.

Floor: one 15s reelStretch: + a thumbnail + captionCatch-up: scene brief + 1 cut

Integration · the bundle

Visuals + video, in one pack.

Thumbnails, banners, story formats, reels — one folder, against the brief.

Reset

Assets done. Now they need a home.

After the break: where a week of content lives, runs on a schedule, and connects to your stack.

The second move

Where does a week of content live?

Not in a folder. In a calendar that knows what posts when, on which platform — and remembers.

Analogy

A calendar is a flight schedule.

Every flight has a gate, a time, and a status — and the board updates itself. Your content runs the same way: each post has a slot, a platform, and a state.

a flight schedule→your content calendar

Without the board, planes still fly — into each other.

Name it · hands-on

The calendar lives in Notion.

The same Notion you connected on Day 1 — now you fill it with the real week, and the database underneath tracks cadence, format, and status.

Try it · schedule the week

Tap each day. Watch it schedule.

▤ Content Calendar · Notion0 / 7 scheduled

✓ A week, scheduled — and synced to your stack.

Make it real

Plug it into your stack.

The calendar isn't a demo — it connects to the tools you actually use, and the analytics workflow from Day 2 reports back into it. One loop: plan → publish → measure → adjust.

Same one move, pointed at every tool you already run.

Integration · the through-line

Close every section.

The artefact you opened on Day 1 — now complete, end to end.

Mission Control · the engine, live

Not five outputs — one engine.

five separate tools→one content engine

This is Mission Control. Five tools, one engine — running in production. Hit go-live: the week schedules itself and the numbers climb.

Standby MISSION CONTROL · your week in production

MON

TUE

WED

THU

FRI

SAT

SUN

recap

0

posts scheduled

0

platforms

0

projected reach

0

saved this week

One brain, every tool by MCP — that's what you take home.

The capstone

Now present the machine.

Walk your engine end to end: the voice, the week, the bundle, the calendar, the loop that measures it. Not slides about it — the real thing, running.

If it works live, you don't need to explain it.

In the room · your turn

Five minutes. Your engine.

Show

One brief → on-brand post → visual → reel → scheduled in the calendar.

Prove

It passes the four zones, and you can point to where analytics closes the loop.

Floor: the full chain, onceStretch: two platforms, tunedCatch-up: brief → post → schedule

Closing ritual

Name it. Own it.

Each of you says the one artefact you're proudest of, out loud. We call one specific win in the room. Then you leave with a personal "what's next" — the first thing you'll automate Monday.

You didn't learn five tools. You built one engine — and you can run it without us.

Three days · what you leave with

All of it — yours.

✓

A brand-safe AI content Playbook

✓

A full week of campaign content

✓

A visual + video asset bundle

✓

A content calendar + analytics workflow

That's a wrap

You built a content engine.

Claude as the brain, your tools on MCP, your voice baked in. The grind you felt on Day 1 — now it runs while you think.

CODED — AI in Marketing Content Creation

Bundle, Calendar& Capstone