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Workshop brief

A practical day built around calibration, not theory. You'll feel how slow content is by hand, watch a single prompt replace it, then learn to make AI safe and on-brand — naming each failure by the zone it breaks, and turning your brand's voice into a profile the model can't drift from. Every concept lands as a practical build you keep and reuse for the rest of the week.

Run of show

A guide, not a script · 4 sessions · timings flex to the room.
1
Session 1 — Open, manual-first & the one move8:00
A real off-brand AI post, a branded video made by hand — then the reveal: connect a tool's MCP, prompt it, no code.
Break9:45
2
Session 2 — The platform & the four zones10:00
Claude, Cowork, artifacts — then brand safety named (tone · values · legal · off-limits), and red-team your own output.
includes 8′ struggle / 4′ unlock
Lunch & prayer11:45
3
Session 3 — Engineer the brand voice12:30
System prompt, persona, negative constraints — then build your Brand Voice Profile from real brand assets.
Break1:30
4
Session 4 — Assemble Playbook Section 11:45
Merge your safety rules and BVP into Section 1 of your Playbook.
5
Session 5 — Set up your content home in Notion2:00
Meet Notion and its MCP, set up the content calendar your week will live in, then a close that bridges into Day 2.

What you'll leave able to do

  • Name an off-brand failure by its zone — not by vibes.
  • Engineer a brand voice that holds across prompts.
  • Build a reusable Brand Voice Profile.
  • Assemble Section 1 of your Playbook.
  • Set up your content calendar in Notion via its MCP.

What you’ll walk away with

Four artefacts you keep — your cheat sheet for the days ahead.

  • A red-team audit of unsafe AI output, zone by zone
  • Your brand’s voice & safety rules
  • A reusable Brand Voice Profile (BVP)
  • Playbook Section 1 — Voice & Safety
  • A content calendar in Notion, ready for Day 2

What we'll cover

Brand safetyThe four zonesBrand voiceSystem promptsNegative constraintsBrand Voice Profile

Resources & links

Day 1 slide deckSlides Day 1 StudioStudio Day 2 · ProductionDay plan All days · ProgrammeOverview